Marketing |
Marketing certificates are typically aimed at working professionals. These individuals usually want marketing experience for career advancement purposes, or they need marketing experience to accomplish (or improve at) certain required tasks at their jobs. The certificate programs are focused to provide the information they need, including how to apply it to their jobs without additional liberal arts courses found in a typical degree program. |
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Marketing certificate programs themselves vary in focus. Some programs are designed for people who will take on a marketing leadership role, such as marketing managers. Other programs focus on a specific sub-discipline of marketing, such as direct marketing, nonprofit marketing, Internet marketing or many others. |
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Courses |
There are a variety of marketing certificate programs and courses available. Even typical courses that are common to many programs may have slightly different names in each program. The following courses show the variety of courses that often appear in one form or another in marketing certificate programs: |
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- Introduction to Marketing
- Dynamic Market Intelligence
- Behavior of Consumers
- Selling and Sales Management
- Marketing Principles
- Tactical Marketing
- Business to Business Advertising
- New Product Development
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You can work almost anywhere with a marketing degree. Nearly every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. |